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Kunst im Sattel: Selle Royal startet Aktion für den guten Zweck
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Montag, 16. Februar 2015

Für den guten Zweck bringt Selle Royal Kunst in und auf den Sattel. Der italienische Hersteller hat Künstler, Grafiker und Designer aus Europa und Amerika beauftragt, insgesamt 25 Motive zu gestalten, die in einer Kleinstauflage von jeweils nur drei Exemplaren in die Produktion gehen. Die Sättel greifen das Motto von fünf ausgewählten Terminen auf, wie dem Valentinstag am 14. Februar, dem „Earth Day“ (22. April) oder dem Internationalen Kindertag am 1. Juni, und sollen Aufmerksamkeit wecken für die gesellschaftlichen Herausforderungen, die mit diesen Tagen verknüpft sind. So bilden immer fünf Sättel thematisch eine Serie. Um je eines der Exemplare können sich Interessierte im Rahmen einer Social-Media-Kampagne bewerben.

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Selle Royal launches UP saddle art project to incite change on five social issues

Commissions 25 internationally renowned illustrators, just three of each design to be produced

Selle Royal has commissioned leading comic artists, product designers, graphic illustrators and animators from across Europe and America to create an exclusive set of 25 saddle-based artworks.

The 25 artworks are the first in an annual non-profit initiative that seeks to raise awareness of key societal issues. Just three of each striking design will be made, each signed by the artist.

The artworks follow five themes, the first series of five saddles to be announced is ‘Love Today’ and will be launched on Valentine’s Day the 14th February.

The additional four series will celebrate International Women’s Day (8th March), Earth Day (22nd April), Bike to Work Day (US) (15th May) and Children’s Day (1st June), with the respective aims of promoting equality and environmental responsibility, and raising awareness around the issues of obesity and child poverty.

Monica Savio of Selle Royal said: “We have always strived to be an ethical company and believe that cycling and art can be powerful forces for change in the world. The chosen themes reflect this, with the first being about overcoming adversity and coming together to strive for a fairer, less divided world.”

To help promote discussion on these issues, Selle Royal will make just one of each saddle available to the public via a free-to-enter social media competition; using the hashtags #sUPportProject #Lovetoday, with entrants encouraged to give examples of adversity in their life or how they overcame it.

Of the additional two saddles in each design, one will be given to the artists, and the final one will be used as museum exhibits, both in Italy and internationally – the tour’s details will be announced at a later date.

The five themes were chosen in a vote of Selle Royal employees, selecting global issues that concerned and motivated them most.

The five artists that contributed to the Valentine’s Day collection are the internationally renowned pop-culture illustrator Ale Giorgini, gothic artist OniBaka, cartoonist and illustrator Alberto Corradi, animation specialist David Sossella, and the NBA illustrator Francesco Poroli, whose commissions have appeared in the New York Times and Il Sole 24 Ore. Collectively their works have been exhibited in many of the major modern-art galleries around Europe, North America and Asia.

Hannes Pasqualini, a graphic designer and illustrator who created a design for the Bike Passion theme described the saddle and its ridges and dips as an unusual canvas to work with: “Applying a way to work two-dimensionally to a three-dimensional object was a challenge from a technical-realisation point of view.”

Matteo Cuccato, artist and project leader explained the process: “Aside from selecting the illustrators and the saddle template, we gave the artists free reign to express themselves as they saw fit, with preferred techniques and styles, using the saddle as a blank canvas.

“Despite coming from very different backgrounds, the artists have really thrown themselves into this project and the causes behind it, bringing these abstract concepts into stunning and truly original works of art.”

Each of these first five works have been created using Selle Royal’s Look IN Moderate saddle.

The Look IN Moderate saddle uses a Royalgel padding that flexes and reacts to reduce pressure peaks by up to 40 percent. It is shaped to distribute weight more comfortably for commuters and leisure riders that use an intermediate riding position.

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Ende Originaltext

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